Case Study: Coconut Merchant achieves 40x revenue growth on Amazon with DataHawk

Coconut Merchant Enrol DataHawk to Gain Market Intelligence

Coconut Merchant, a London-based brand with the world’s largest range of ethically sourced coconut products, engaged DataHawk to accelerate Amazon growth after expanding offline into major UK retailers. They needed accurate competitor tracking, improved visibility and exposure on Amazon, and ways to reach new audiences—so they turned to DataHawk’s Amazon-centric market intelligence and optimization tools.

DataHawk deployed its SEO, Advertising, Market Research and Listing Analysis tools (including the Keyword Look Up and competitor-tracking features), enabling Coconut Merchant to optimize listings, target high-volume keywords, and refine PPC bids. In 10 months Coconut Merchant’s revenues grew ~40x (+4000%), CTR improved +13%, organic visibility rose (including a top sponsored placement for “Coconut Oil”), and the team now saves 10–12 hours per month thanks to DataHawk’s dashboards.

Coconut Merchant

Ali Shariat

Director of Ecommerce