Case Study: UNICEF achieves clearer consent management and higher supporter marketing consent with DataGuard

UNICEF - Customer Case Study

UNICEF UK wanted a better way to manage supporter consent and preferences as privacy laws evolved and legacy systems became harder to control. Marketing teams needed clearer supporter choices, compliance needed auditable evidence of changes, and the data team needed a solution that could integrate with Salesforce. DataGuard’s consent and preference management platform was brought in to address these challenges.

DataGuard implemented its next generation consent & preference management platform, including the DataGuard Salesforce App, Sync+, Define+, and Comply+ features, to centralize and control consent capture across touchpoints while providing a clear audit trail and lawful-basis tracking. The result was a more visually engaging and easier-to-use process for staff, and UNICEF UK reported a significant increase in the number of supporters giving marketing consent depending on channel.

UNICEF

Vicky Johnson

Head of Supporter Care