Case Study: Brands4friends achieves GDPR-compliant privacy management with DataGuard

How Brands4friends Stays Secure And Privacy Compliant

brands4friends, Germany’s leading fashion and lifestyle online shopping club, needed to manage privacy compliance across a large e-commerce operation with more than 3 million registered members. With heavy daily marketing activity, including newsletters to over one million users and 200,000+ push notifications, the company needed help ensuring its use of personal data stayed on the safe side of GDPR requirements. It turned to DataGuard for a holistic privacy solution, including external DPO support, training, and compliance tools.

DataGuard implemented its all-in-one privacy management platform and expert services, giving brands4friends an overview of staff training status, access to online data privacy courses, and fast answers to ad-hoc compliance questions. As a result, all newsletters and marketing activities became privacy compliant, employee training became fully trackable, and the company gained a reliable single point of contact for privacy issues—helping it operate with greater confidence and reduce compliance risk.

Brands4friends

Torsten Wolf

Chief Marketing Officer