Case Study: Glady boosts opt-in rates and GDPR compliance with DataGuard Consent & Preference Management

Glady Finds Success with DataGuard's Consent & Preference Management Solution

Glady, a Pluxee brand in France, needed a better way to ensure GDPR compliance for employee communications and marketing. Its existing approach to sending gift vouchers and contacting employees without proper consent collection created legal risk, so the company turned to DataGuard and its Consent & Preference Management solution.

DataGuard implemented a centralized consent and preference platform with APIs, templates, and a custom Braze integration to help Glady collect and manage opt-ins within its marketing workflow. The result was a jump from zero data collection to more than 100,000 consents in six months, a 20% increase in the marketing database, and greater confidence in GDPR compliance, reducing legal risk and improving marketing efficiency.

Glady

Grégoire De Marcillac

Marketing Operations Manager