Case Study: EVA Air increases website traffic with Datagran

Landing Website Traffic through Optimized Advertising

EVA Air, one of Latin America’s largest and oldest airlines, wanted to grow website traffic without relying on price comparison sites, since competing on price alone didn’t fit its value-added offering of meals and luggage. The airline turned to Datagran for help with its adOptimizer solution to drive more qualified traffic to its website.

Datagran used adOptimizer to run optimized social media campaigns designed to increase website visits at a lower cost. The results were strong: EVA Air saw a 37.93% increase in traffic and a 28% lower CPC compared with other approaches, making the campaign a clear success.

EVA Air