Case Study: Leading Automotive Company boosts leads and lowers cost per lead with Datagran

Dealers Win in the Race for Efficient Lead Generation

Leading Automotive Company, a Colombian automotive dealer serving multiple brands, needed a more efficient way to generate high-quality leads in a competitive market where customer acquisition is expensive. It turned to Datagran and its Bright solution to optimize marketing spend and improve lead generation across targeted municipalities and social channels.

Datagran implemented location-based lead generation campaigns for Colcar’s three brands and financing-focused social ads for Kicol’s Kilo models on Instagram and Facebook. The result was a 58.73% increase in leads and a 37% reduction in cost per lead for Colcar, along with strong gains for Kicol’s campaigns, including 44 to 337 new leads per model and CPL drops ranging from 5.05% to 72.05%.