Case Study: City of Bogota gains deeper visitor insights and revenue-focused audience targeting with Datagran

city of Bogota - Customer Case Study

The City of Bogota, facing growing retail competition and limited visibility into shopping mall foot traffic, needed a better way to understand and target its audience. Datagran helped address this challenge by implementing a CRM loyalty program for the mall and using its bigdataAnalysis tool to analyze visitor data.

Datagran’s machine learning analysis revealed that the mall had been focusing on frequent female visitors, while a cluster of men with lower visit frequency actually generated more revenue. With these data-backed audience clusters and behavioral insights, the City of Bogota was able to refocus its marketing efforts on the most valuable segment and improve its targeting strategy.

City of Bogota