Case Study: Global Brewing Company reduces cost per engagement with Datagran adOptimizer

Breweries Optimize Campaigns to Stop Budgets from Getting Wasted

Global Brewing Company, a globally recognized brewing company with a portfolio of more than 50 beer labels, faced growing competition in Latin America as consumers shifted toward local brews and IPAs. To protect market share and improve the efficiency of its marketing spend, the company turned to Datagran and its adOptimizer platform to better engage customers through social media.

Using Datagran’s adOptimizer, Global Brewing Company ran its social media campaign with AI-driven optimization to maximize ROI and reduce wasted budget. The result was a more efficient campaign than previous efforts, delivering a 43% drop in cost per engagement.