Case Study: Global Fast Casual Food Chain boosts engagement and lowers CPE with Datagran adOptimizer

Achieving Higher Sales for Low-Cal Fast Food Chain

Global Fast Casual Food Chain worked with Datagran to improve the performance of its low-calorie fast food campaigns across Latin America. Facing intense price competition from local and lower-cost chains, the customer needed a way to drive more engagement at a lower cost, starting with a test in Argentina.

Using Datagran’s adOptimizer, the chain ran multiple ad permutations to identify the most effective creative assets and copy, then optimized campaigns based on the best-performing variables. The approach delivered strong results, including a 523% reach increase, a 228% engagement lift, and a 71% cost reduction in Argentina, plus notable engagement and CPE improvements in Colombia and Mexico; Datagran has since expanded optimization to seven Latin American countries.