Case Study: Bonafide Health builds a scalable privacy program with DataGrail

Bonafide Health cuts privacy changes from hours to minutes with DataGrail

Bonafide Health, a women's health and wellness brand, faced significant challenges with its previous privacy vendor, OneTrust. The platform was designed for legal teams and required deep technical expertise to manage, which created a volatile and manual process. This lack of no-code control compromised critical marketing metrics and made their digital team hesitant to implement changes due to the potential negative impact on their direct-to-consumer business.

By implementing DataGrail's Consent Request Manager, Bonafide Health gained no-code flexibility and control over its privacy program. The solution allowed for careful, state-by-state testing of consent banners, which preserved vital analytics data and enabled efficient budget planning. With DataGrail, tasks that previously took hours were reduced to minutes. This automation built a durable and scalable privacy program that balances legal obligations with business continuity, ensuring compliance is never at risk.

Bonafide Health