Case Study: Parsia International achieves 24/7 B2B e-commerce sales growth with Dataflow

Dataflow delivers an integrated B2B E-Commerce solution for Parsia, boosting sales and reducing costs

Parsia International, a B2B aftermarket supplier of photocopier toner, consumables and cleaning products, needed to replace phone and fax ordering with an online experience to keep up with competitors and meet customer demand for convenience, flexibility and 24/7 service. It chose Dataflow to deliver an integrated e-commerce solution that would connect with its existing systems and avoid re-entering order information.

Dataflow built a fully integrated online shop in just 8 weeks, with product filters, customer-specific pricing, automatic carriage calculations, card payments via SagePay, and back-office integration for stock control and order processing. The result was a much more efficient ordering process with orders flowing seamlessly into the back office, stock updated automatically, faster picking and packing, and better visibility through shared master data and management reporting.

Parsia International

Mark Cody

Financial Director