Case Study: Fullstakk Marketing Agency cuts CPC 33% and boosts ROAS 61% with DataFeedWatch CSS

With CSS ads, our CPC dropped 33% and ROI grew by 61%

Fullstakk Marketing Agency was hired to build brand awareness and drive Google Shopping sales for a Norwegian toy store that had no prior digital presence and a very limited marketing budget. Initial campaigns underperformed—CPCs were high and ROAS missed targets—so Fullstakk looked for a cost-efficient partner and opted to try DataFeedWatch’s CSS program.

Fullstakk switched to DataFeedWatch’s CSS program to remove Google’s up-to-20% CSS fee and combined the change with adjusted target-ROAS bidding; within a day average CPC fell from 2.20 NOK to 1.71 NOK and week-over-week CPCs dropped about 33%. After the switch total ad costs decreased roughly 52%, ROAS increased 61%, cost per transaction fell 48%, and projected savings exceeded 20,000 NOK—clear, measurable impact from DataFeedWatch.

Fullstakk

Christina Amundsen

Search Specialist