Case Study: Green.Click achieves faster, higher-converting Facebook & Instagram shopping ads by repurposing Google Shopping feeds with DataFeedWatch

Utilizing Google Shopping feeds to advertise on Facebook and Instagram

Green.Click, an online marketing agency working across Google, Facebook and LinkedIn, faced a common e-commerce challenge: many clients’ product feeds didn’t meet Facebook’s catalog requirements for Dynamic Product Ads and Instagram Shopping. To avoid rebuilding feeds from scratch, Green.Click leveraged DataFeedWatch’s data feed optimization and management software to reuse and adapt existing Google Shopping feeds for social channels.

Using DataFeedWatch, Green.Click copies Google feeds and applies platform-specific mapping, rules and static values (e.g., adding missing GTIN/brand or enriching titles) via the tool’s Channel, Map Fields and Feed Review features. This automated approach eliminates hours or even days of manual work, enables brand-based product sets and richer Instagram Shopping tags, and delivers more relevant ads that increase conversions and improve ROI — all achieved through DataFeedWatch-powered feed optimization.

Green.Click

Mads Søndberg Larsen

Social Media Specialist