Case Study: ZoobGear achieves 250% more Google Shopping clicks and 178% higher ROAS with DataFeedWatch

Tips to optimize shopping campaigns and get incredible results

ZoobGear, an online retailer of MMA and martial arts gear, relied on Google Shopping for most of its traffic and revenue but struggled to maximize clicks, ROAS and conversion across key products. To address these issues they used DataFeedWatch’s data feed optimization and management software to refine product titles, feeds and channel settings for Google Shopping and other marketplaces.

Using DataFeedWatch-enabled feed changes and campaign insights, ZoobGear optimized top product titles (driving a 250% increase in clicks), added targeted negative keywords (one product group saw a 30% ROAS lift and overall Shopping ROAS rose 178%), and adjusted pricing with custom labels (CTR up 15% and some product conversion rates up to 50%). DataFeedWatch’s feed-management capabilities helped implement these fixes at scale, delivering clear, measurable improvements in traffic quality and profitability.

ZoobGear

Jonathan

ZoobGear