Case Study: Proshop (Denmark’s largest electronics online shop) achieves major visibility and revenue growth with DataFeedWatch

Proshop - Customer Case Study

Proshop, one of Denmark’s largest electronics online retailers (170,000+ products, >1 billion DKK turnover, customers across six countries), faced intense competition, thin margins and low organic visibility. To scale paid advertising and maintain “always-on” campaigns without manually editing each SKU, Proshop partnered with DataFeedWatch for feed handling and optimization alongside Novicell’s broader SEO and marketing work.

DataFeedWatch automated enrichment and management of Proshop’s product feeds—adding optimized titles, categories, availability, prioritization and routing feeds to channels like Google Merchant Center—enabling multi-country, always-on campaigns. Together with Novicell’s SEO, this approach delivered measurable impact: organic visibility +178% and estimated traffic +81% (2017–2018), plus Google Ads results of +18% conversion rate, −33% CPC, +117% online revenue and +160% profit; DataFeedWatch was central to the feed optimization that powered these gains.

Proshop

Mikael Kolding

Marketing Manager