Case Study: Creme de la Creme Shop achieves 21% higher conversion rate with DataFeedWatch

Optimizing Key Components of a Product Feed

Creme de la Creme Shop is a leading Danish distributor of skin care, perfume and hair products that faced underperforming Google Shopping campaigns due to incomplete or inconsistent product feed data — missing categories and identifiers, messy descriptions with Danish special characters, and limited ability to segment products for bidding. To tackle this, the retailer worked with DataFeedWatch to optimize and manage its product feeds for Google Shopping and other channels.

Using DataFeedWatch, the team implemented custom labels to segment items by price level, bestsellers and offers (with offer items run in separate campaigns), manually mapped Google product categories, imported GTINs/MPNs and merged cost data via lookup tables, and corrected descriptions for special characters. These changes improved relevance and CTR, raised conversion rate by 21% versus the pre-optimized feed, eliminated Google Merchant warnings/disapprovals, and boosted quality score and overall campaign efficiency; DataFeedWatch also enabled easy customization of feeds for other platforms like Miinto and PriceRunner.

Creme de la Creme Shop