Case Study: Proshop boosts international ecommerce growth with DataFeedWatch

Novicell - Customer Case Study

Novicell, an international digital agency, partnered with the vendor DataFeedWatch to manage product feed handling and optimization for their client Proshop, a major Danish electronics retailer. The challenge was to efficiently manage Proshop's vast catalog of over 170,000 products for international paid advertising campaigns. Manual optimization was impossible, and the company needed a way to automate the enrichment of product data to improve its online visibility and ensure marketing efforts delivered a direct positive return.

The solution implemented by DataFeedWatch involved automatically enriching Proshop's product data feed with critical metadata like optimized titles and categories. This optimized feed was then distributed to channels like Google Shopping, creating a large, automated 'always on' campaign setup. This process, combined with Novicell's comprehensive SEO strategy, led to significant measurable results for Proshop, including a 178% increase in organic visibility and an 81% increase in estimated traffic within a single year.

Novicell

Morten Svinth

PPC Tech Lead & Senior Digital Marketing Consultant