Case Study: Nextail achieves improved Google Shopping performance and streamlined feed management with DataFeedWatch

Nextail - Customer Case Study

Nextail, the omnichannel arm of Blokker Holding (20 webshops, ~250,000 products across 200 shopping channels), partnered with DataFeedWatch to solve inconsistent and incomplete source feeds exported from 20 online stores. Under Arjen Hoek, Manager Performance Marketing, Nextail needed better titles, descriptions and categories for PPC, accurate stock and margin data merged into product feeds, competitor price intelligence to avoid wasting ad spend, and fast, repeatable feed setups for many channels and external marketing apps.

DataFeedWatch provided a feed-management solution using bulk editing, custom channels, custom labels and feed merging (stock and margin feeds), plus fast mapping/copying between channels and live support. As a result, DataFeedWatch enabled richer titles and descriptions and better category mapping (raising CTR and conversion), removal of low-data items to avoid disapprovals, accurate multi‑daily stock updates, exclusion of poorly ranked-price items to reduce wasted ad spend, and margin-based bidding via custom labels — all while scaling feed delivery to 200 channels and performing many optimizations in under a minute.

Nextail

Arjen Hoek

Manager Performance Marketing