Case Study: Midsummer Agency achieves 18% conversion uplift and automated, scalable dynamic remarketing with DataFeedWatch

Midsummer Agency - Customer Case Study

Midsummer Agency faced weak performance from its dynamic remarketing campaigns and brittle product feeds that left key attributes (like materials and colors) empty or incorrect as catalogs evolved. To address low conversions and fragile feed logic, Midsummer Agency worked with DataFeedWatch, using its data feed management tool and features such as the ads_label attribute and rule engine.

Using DataFeedWatch, the team created an ads_label “sale” to target discounted products in a cloned remarketing campaign and implemented regex-based rules to dynamically extract materials and colors for titles and attributes. The results were measurable: an 18% lift in conversion rate, a 30‑second increase in average time on site, 20% improvements in both bounce rate and CTR, an impression share jump from 10% to 38%, and automated, error‑free attribute categorization that prevented feed failures.

Midsummer Agency

Michele Mereu

Managing Director