Case Study: San Saru doubles ROAS and expands across Europe with DataFeedWatch

Manage Multilanguage Feeds and Expand to New Countries

San Saru, a fast-growing online jewelry brand, set out to expand across Europe but faced a key obstacle: their product feeds couldn’t automatically display in the right language and currency for each country, which limited channel use. After trying other options, San Saru implemented the feed management solution from DataFeedWatch to generate multilingual feeds (Spanish, English, French, Italian, German) for Google Shopping and other channels.

DataFeedWatch helped San Saru build optimized supplemental feeds per country—adjusting titles, descriptions, and currency—and created two channel-specific feeds per language, with hands-on support from an Account Manager. As a result, San Saru scaled Google Shopping campaigns across Europe, lifted ROAS from 1.58 to 2.45 in under a month (now 3.42), and saw first-month gains of +239% clicks, -26% CPC, and +151% conversions; DataFeedWatch also enabled feeds for Facebook, Pinterest, and TikTok.

San Saru

Marta Molina

Chief Marketing Officer