Case Study: Adwords-Specialist (Casper Hessellund) achieves 96% ROAS increase and 602% revenue growth with DataFeedWatch

Leveraging margin % in Shopping Campaigns

Adwords Specialist, an independent Google Ads specialist, was working with a Danish webshop whose Google Shopping campaigns suffered from low ROAS and weak turnover. They used DataFeedWatch’s feed-management tools to calculate profit margin percentage per product so bids could be based on profit rather than just revenue.

By using DataFeedWatch to create profit-% rules and custom-label margin brackets, Adwords Specialist restructured bidding around profit and saw rapid, measurable gains: Shopping ROAS +96%, revenue +602%, conversion rate +73%, average order value +69% and cost per conversion down 24.7%—with results visible within days. DataFeedWatch’s feed rules made the setup fast and enabled ongoing profit-driven campaign segmentation.

Adwords Specialist

Casper Hessellund

Google Ads Specialist & Owner