Case Study: Cotswold Web achieves increased Google Shopping sales and profits with DataFeedWatch

Increase your Sales on Google Shopping

Cotswold Web, a UK e‑commerce web design agency, struggled to get client products visible and profitable on Google Shopping because each merchant feed required custom coding and constant updates to meet Google/Bing requirements. To solve this for clients like Oak Furniture House, Cotswold Web turned to DataFeedWatch, a data‑feed optimization and management service that can edit and map product data without changing the underlying websites.

Using DataFeedWatch, Cotswold Web quickly optimized feeds with custom labels, profit‑based bidding rules, targeted renaming for search visibility, and channel‑specific promotions (for example, a free parasol on garden furniture orders over £750). DataFeedWatch eliminated manual coding, sped up response to feed changes, expanded reach on Google and other channels, and—according to Cotswold Web—has increased clients’ orders and profits through Google Shopping.

Cotswold Web

Richard Jaques

Chief Executive Officer