Case Study: Ecommerce Managers achieves higher Google Shopping ROI with DataFeedWatch

Increase your Google Shopping Feeds ROI

Ecommerce Managers, a Barcelona-based digital marketing agency, manages Google Shopping campaigns for a wide variety of clients and sectors and faced multiple feed challenges: inconsistent or incomplete feeds from non-standard ecommerce platforms, overly long or poorly structured titles, missing promotion/sale fields, and the operational overhead of relying on developers to fix feeds. To solve this they used DataFeedWatch’s feed optimization and management software.

Using DataFeedWatch, Ecommerce Managers applied remove/replace rules, “if” conditions, add-prefix/suffix, custom labels and product lists to shorten and standardize more than 600 product titles, logically group 400+ products into ad groups, and run a 100-product promotion with varying discounts. The result was faster setup with no developer dependency, improved Merchant Center feed quality and crawler understanding, higher CTR and conversion rates, and an overall increase in Google Shopping ROI thanks to DataFeedWatch.

Ecommerce Managers

Victor Marti

SEM Specialist