Case Study: Keybroker (digital agency) achieves 46% ROAS increase for KitchenLab with DataFeedWatch (feed management platform)

Increase ROAS by 46% in 3 Months

Keybroker, a digital marketing agency working with Swedish retailer KitchenLab, needed to drive profitable growth without increasing ad spend by prioritizing the most profitable products rather than competing on price. To do this they turned to DataFeedWatch for product feed management and optimization to improve feed quality and enable margin-based campaign prioritization.

DataFeedWatch cleaned and enriched the feed (improved titles, added specific Google product categories, and mapped product margins into custom labels) and the updated feed was used across Google Shopping, Facebook, comparison sites and affiliates; campaign structure was rebuilt around the new priority/margin labels. As a result, Keybroker reduced advertising costs by 35%, increased sessions by 18%, lowered cost per transaction by 23% and lifted ROAS by 46% within three months.

Keybroker

Joel Florén

Head of Automation