Case Study: River Online increases ROAS by 180% with DataFeedWatch

Increase ROAS by 180% with Feed-Driven Text Ads

River Online, an online marketing agency in Denmark and Germany, needed a better way to manage Google Ads for a fast-changing inventory across multiple countries. Their challenge was to keep text ad campaigns accurate, focused on in-stock products, and efficient at scale while improving ROAS and conversion performance. To solve this, they used DataFeedWatch’s Feed-Driven Text Ads product.

With DataFeedWatch, River Online automated ad creation and updates using feed data such as availability, price, brand, and product name. The solution enabled product-specific keywords and ad copy, pausing out-of-stock or removed items automatically. The results were strong: ROAS on search campaigns increased by 181.24%, conversion rate rose by 109.43%, and Quality Score improved from below 6.8 to around 7.4, while saving significant manual work.

River Online

Jacob Madsen

Partner and Google Ads Specialist