Case Study: Online retailer of computer hardware (Denmark) achieves 181% ROAS lift with DataFeedWatch

Increase ROAS by 180% with Feed-Driven Text Ads

Online Retailer, a Denmark-based seller of computer hardware with rapidly changing inventory and growing international reach, needed a way to keep Google text ad campaigns accurate and scalable — manual creation and updates were time-consuming and risked advertising out-of-stock items. They turned to DataFeedWatch and its Feed-Driven Text Ads (DataFeedWatch Text Ads) to automate and maintain up-to-date search presence alongside Shopping ads.

DataFeedWatch implemented feed-driven campaigns using availability filters, dynamic tags for price/manufacturer/product, and product-level ad and keyword generation, plus automated creation/pausing of campaigns as the catalog changed. The result was a 181.24% increase in ROAS, a 109.43% lift in conversion rate, an average Quality Score rise (from ~6.8 to ~7.4), and major time savings with fewer 404s and manual updates thanks to DataFeedWatch automation.