Case Study: Easton Digital boosts Google Shopping profits with DataFeedWatch

How to Raise Google Shopping Profits with keyword targeting

The customer, Easton Digital, a digital marketing agency, was working with a well-known sunglasses company whose Google Shopping campaigns were unprofitable. Despite strong brand metrics, a data analysis showed 66% of their ad spend was wasted on unprofitable, generic traffic. The challenge was to increase traffic and ad positions for high-ROI keywords while also capturing higher-volume, lower-ROI terms at a much lower cost per click. The agency sought a solution from DataFeedWatch to optimize their product data feed.

The solution implemented by DataFeedWatch utilized its data feed optimization tools, including the merge file option and rule-based modifiers, to add strategic keywords to product titles and descriptions, improving CTR and ad relevance. Custom labels were also used to automatically segment products. Furthermore, DataFeedWatch's platform enabled a Keyword Targeted Campaign strategy, using campaign priorities and negative keywords to bid aggressively on high-ROI terms and conservatively on generic ones. This strategy significantly increased traffic and revenue, achieving top ad placement for both branded and non-branded terms while improving overall campaign profitability for the sunglasses company.

Easton Digital

Kurt Prosser

Easton Digital