Case Study: Nordic Digital achieves 500% ROAS uplift and lower ad spend with DataFeedWatch

How to Leverage Feed Optimization for a Service-Platform

Nordic Digital is an international digital agency that manages diverse clients, including Boatflex, and faced the challenge of running compliant, scalable dynamic shopping ads on Facebook and Google. Their problem was that client feeds contained every boat regardless of availability and needed country-specific customization and strict structuring for dynamic targeting, so they turned to DataFeedWatch’s feed optimization and management software to prepare a usable, localized feed.

Using DataFeedWatch, Nordic Digital mapped and cleaned the feed, labeled and excluded unavailable boats via the availability field, added country-specific custom_label mappings and translations, and set up daily fetches into a Facebook Product Catalog to power dynamic ads. The solution boosted Boatflex’s performance — a 500% increase in ROAS on Facebook, significantly lower ad spend, higher conversion value, and reduced reliance on development resources, all enabled by DataFeedWatch.

Nordic Digital

Jonas Rosbech

Chief Executive Officer and Founder