Case Study: Searchmind achieves a 93.65% increase in Google Shopping conversions with DataFeedWatch

How to Increase Conversions on Google Shopping Using Keywords

Searchmind is a Denmark-based digital marketing agency focused on increasing traffic and sales for e-commerce clients. They struggled to build high-performing Google Shopping campaigns because product feed quality—especially titles and product_type attributes—directly affected ad relevance and conversions, so they turned to DataFeedWatch’s feed optimization and management software to control and improve their feeds without developer involvement.

Using DataFeedWatch, Searchmind combined and rewrote title attributes, replaced generic wording, and added multi-layered product_type fields to improve ad relevance, campaign segmentation, and bidding. The changes drove measurable gains: CTR rose from 1.09% to 1.50 (+38.42% YoY), bounce rate fell from 48.70% to 44.16 (-9.32%), conversions increased 93.65% and conversion rate climbed from 5.11% to 8.40% (+64.38%), while saving time and boosting client revenue.

Searchmind

Kasper Olesen

Head of PPC