Case Study: LAZZAWEB achieves clearer cost visibility and boosted net profit with DataFeedWatch

How to get a better overview of costs and develop the best strategies

LAZZAWEB, a nationwide digital marketing agency focused on Google Ads and SEO, needed better transparency into clients’ true profitability — especially for Google Ads and Shopping — because variable costs (cost price, freight, packaging, ad spend) made ROAS misleading. To address product-level segmentation in feeds they used DataFeedWatch (feed management and custom feed rules), working alongside ProfitMetrics for profit tracking.

LAZZAWEB implemented server-to-server profit tracking with ProfitMetrics and used DataFeedWatch to tag discounted products (custom_label 0) versus standard-price items (custom_label 1), then split Google Shopping into separate campaigns and adjusted bids based on live profit data. With DataFeedWatch-enabled feed rules and ProfitMetrics insight, they began seeing profit columns in October 2021, drove a sharp increase in net profit, and gained clearer, data-driven control over campaign strategy.

LAZZAWEB

Bilal Yasin

Senior Paid Search Specialist