Case Study: Northern Commerce achieves 137% increase in purchase conversion rate with DataFeedWatch

How To Create Facebook Ads That Are Always Fresh

Northern Commerce, a full‑service eCommerce development and digital marketing agency, faced the challenge of scaling fresh Facebook and Instagram ads without ad fatigue: manually creating and testing hundreds of static ads was slow and product feeds often only contained bland stock photos that didn’t perform natively in social feeds. To solve this, Northern Commerce used DataFeedWatch’s feed optimization and management tools to power Dynamic Ads that could pull richer lifestyle images from their product catalog.

Using DataFeedWatch, Northern Commerce appended unique keys to lifestyle image filenames, configured the image_link attribute and filters in DataFeedWatch to build a lifestyle-focused feed, and created a Facebook Catalog for Dynamic Carousel Ads that automatically pulled those images. In a four‑week test (≈2M people, 5M impressions with 25% traffic to the Dynamic Ads) the DataFeedWatch-enabled campaign delivered huge lifts: over 100% increases in add‑to‑cart and checkout starts and a 137% increase in purchase conversion rate, while enabling scalable, better‑branded ad creative.

Northern Commerce

Julian Reiche

Digital Advertising Team Lead