Case Study: Sunglasses Company achieves 130% revenue growth and 40% higher ROAS on Google Shopping with DataFeedWatch

How to Control and Maximize Google Shopping Profits for Both Brand Terms AND Non-Brand Terms

Sunglasses Company, a San Diego-based maker of affordable, style-forward shades, had strong social and email performance but struggled to make Google Shopping profitable — raising bids simply cut margins because roughly 66% of ad spend went to low-quality, generic traffic. To address this, the team used DataFeedWatch for data feed optimization (merge file and rule-based modifiers) alongside a Keyword Targeted Campaign Strategy to better control which queries reached which campaigns.

Using DataFeedWatch to add targeted keywords to titles/descriptions and to programmatically label best-sellers, new and seasonal items, the vendor enabled more relevant ads while the campaign structure (brand, profitable, generic) allowed differentiated bidding. The combined approach drove a 130% increase in revenue, 40% lift in ROAS, 28% more clicks and a 57% increase in quality, profitable traffic, while securing top placements for brand and non-branded terms.