Case Study: Pierce AB achieves 400% sales increase in 2 months with DataFeedWatch

How Pierce AB Increased Sales by 400% in 2 Months

Pierce AB, a fast‑growing Swedish e‑commerce retailer operating in 16 European markets with 40+ websites, struggled with product feed management handled by a scarce IT team on a home‑made ERP. In April 2017 they engaged DataFeedWatch’s data feed optimization and management software so Marketing could take control of feeds, gain autonomy from IT, and improve feed performance across channels.

DataFeedWatch implemented feed rules and optimizations — from title and attribute fixes to stock‑based rules and complex shipping logic — enabling Pierce AB to launch 40% more products on Google Shopping, exclude mismatched listings on marketplaces, and manage products by stock, clicks and cost. The changes produced dramatic performance gains: Pierce AB freed IT resources, increased channel ROI, and, per the case study, achieved a 400% sales increase in two months with DataFeedWatch.

Pierce AB

Antoine Coopoosamy

Head of Performance Marketing