Case Study: CrunchPrice achieves 50% cut in marketing spend and improved Facebook retargeting with DataFeedWatch

How CrunchPrice hacked the Naver Feed for Facebook Retargeting

CrunchPrice, a U.S. venture-backed eCommerce company operating in Korea, faced a major advertising challenge: users primarily discover products via Naver, but Naver’s product feed URL wasn’t compatible with Facebook’s product catalog or common global platforms. CrunchPrice partnered with DataFeedWatch to bridge that gap by converting and mapping the Naver product feed into a Facebook-compatible product feed so they could run Dynamic Product Ads on Facebook and Instagram.

DataFeedWatch ingested CrunchPrice’s Naver shopping feed, mapped all required fields, and produced an automated Facebook product catalog URL that updated with the site’s changes; this enabled lookalike and retargeting campaigns across Facebook, Instagram, and the Audience Network. As a result, CrunchPrice cut marketing spend by 50%, reduced manual activity by 14 hours per week, scaled product updates reliably, and improved campaign ROI and growth as Facebook’s algorithms optimized to their audience — all made possible by DataFeedWatch.

CrunchPrice