Case Study: IIH Nordic achieves 85% increase in revenue by prioritizing high-margin products with DataFeedWatch

85% Increase in Revenue by Using Custom Labels to Prioritize High Margin Products

IIH Nordic faced low return on ad spend because its Google Shopping budget was being consumed by low-margin products, making it hard to hit revenue targets. To automate product segmentation and prioritize profitable SKUs, IIH Nordic worked with DataFeedWatch using custom labels in the DataFeedWatch feed management app.

DataFeedWatch helped IIH Nordic tag high-margin, high-converting products, map GTINs and sale prices, and restructure Shopping campaigns to bid more aggressively on prioritized items. As a result, IIH Nordic saw revenue increase by 85% and transactions rise by 68%, with conversion rate improving ~22% and cost per click falling about 45%.

IIH Nordic

Anela Dzapo

Digital Marketing Specialist