Case Study: Norte Digital LATAM achieves 620% increase in conversions with DataFeedWatch

620% Increase in Conversions with Automated Text Ads

Norte Digital LATAM, a leading performance agency in Latin America, partnered with DataFeedWatch to improve digital ads for a major Chilean automotive client. They faced three main challenges: manually created, brand‑level ads that didn’t reflect real‑time inventory or vehicle attributes; a gap between advertised and in‑stock vehicles that wasted budget; and a limited budget that needed to cover the largest possible inventory while maximizing returns.

DataFeedWatch implemented an automated product feed and deployed the DataFeedWatch Automated Search Ads app to generate search ads from live inventory, keeping listings and creative updated automatically. The results were immediate and measurable: clicks +66%, CTR +43%, CPC −31%, conversions +620% (from 537 to 1,385 monthly), cost/conv. down from CLP 2,263 to CLP 895, CPL −43% and conversion rate +220%, with increased traffic on the same budget over nine months. DataFeedWatch’s solution thus dramatically improved efficiency and scale for Norte Digital LATAM’s automotive campaigns.

Norte Digital

Janelvi Dávila

Norte Digital