Case Study: Coalition Technologies achieves 451% ROAS increase and multichannel sales lift with DataFeedWatch

451% ROAS Increase from Google Shopping and Easy Multichannel Selling

CoalitionTechnologies, managing marketing for a 25‑year B2B eCommerce industrial pest‑control supplier, faced a sharp drop in Google Shopping revenue after March 2019 because feed management via the Content API was too limited. Seeking better multichannel feed control for Google Ads, Bing Ads, and Facebook Ads, they engaged DataFeedWatch to build and manage optimized product feeds.

DataFeedWatch replaced the Content API feed with a tightly curated feed using rules and filters to exclude low‑margin items, improved product categorization (google_product_category), custom labels for smarter bidding, and the “Copy feed” capability to scale to Bing and Facebook. The DataFeedWatch solution stabilized performance and drove measurable gains — a 451% increase in ROAS from Google Shopping, a 293% uplift in Facebook performance (including up to 10x ROAS on Facebook product ads), and overall improved catalog sales across channels.

CoalitionTechnologies

Jordan Brannon

COO and President