Case Study: Rubix Group achieves stable, high-performing sites and protected product catalogs with DataDome

Rubix Group - Customer Case Study

Rubix Group, a European industrial supplies leader formed by the 2017 merger of IPH and Brammer with nearly €2.2 billion in revenue and operations in 23 countries, faced heavy bot scraping of its e‑commerce catalogs that threatened data theft and caused severe server surchage—particularly on its German and French sites. To protect its growing online platform, Rubix Group engaged DataDome and its bot‑protection solution to address persistent, distributed crawler attacks that simple IP blocking could not stop.

DataDome’s solution was deployed first on the German site (in production by end of July 2017) and then on the larger French site, where its detection and automated blocking quickly reduced malicious traffic, sharply lowered server load, and stabilized site performance. By pooling detection intelligence across customers, DataDome cut resource use, improved user experience, and protected Rubix Group’s catalogs—resulting in markedly fewer attacks (almost none in the most recent two months) and servers running for customers, not competitors.

Rubix Group

Harold Jacquot

Digital Support & Maintenance Manager