Case Study: PagesJaunes (France’s Yellow Pages) secures and monetizes its directory data by blocking scrapers with DataDome

Pagesjaunes.fr relies on DataDome’s expertise to better protect its data

PagesJaunes (pagesjaunes.fr), part of the SoLocal group and one of France’s top 20 sites, faced large-scale web scraping that demoted the commercial value of its directory data and strained manual defenses that relied mainly on IP-based blocks and honeypots. To stop data exfiltration and regain control, PagesJaunes evaluated and deployed DataDome’s intelligent bot protection.

DataDome was integrated with minimal infrastructure changes and first used in monitoring mode, then switched to active protection; scraper bots are now blocked and attempts are mapped in a real-time dashboard. The result: clear control over bot traffic, improved quality of audience data for advertisers, new commercial leads from legitimate data buyers, and support for GDPR compliance — all delivered through DataDome’s solution.

PagesJaunes

Benjamin Letrou

Architecture, Performance and Security Manager