Case Study: Online Lifestyle Network achieves 99% human traffic and boosts ad revenue with DataDome

Online Lifestyle Network Boosts Its Advertising Revenue With DataDome

Online Lifestyle Network (OLN) is a Dubai‑headquartered digital publisher and content marketing agency that serves about 10 million visitors a month (110 million video views and 210 million content views). OLN faced significant ad-revenue loss from non-human traffic that hurt its Moat human-traffic scores — which needed to reach ~99% to win top-tier advertisers — and therefore turned to DataDome’s bot‑protection solution to address the problem.

DataDome was deployed quickly alongside OLN’s Cloudflare setup and legacy sites, using real‑time, machine‑learning bot detection to filter unwanted bots automatically. The change was immediate: OLN’s Moat score now consistently exceeds 99% human traffic, allowing the publisher to command higher prices per impression, increase advertising revenue, and eliminate ongoing in‑house bot management — with DataDome’s support keeping the system “set and forget.”

Online Lifestyle Network

Ray Semaan

Head of Technology