Case Study: Celio achieves automated bot protection, improved availability and precise traffic control with DataDome

On Celio’s e-commerce platform, bot traffic is managed in automatic mode

Celio, a leading French men’s ready-to-wear brand with an omnichannel e-commerce platform powering websites and in-store services, faced escalating illegitimate bot traffic and denial-of-service attacks that once crashed the platform by saturating logs. Manual, case-by-case blocking was resource-intensive and ineffective against distributed attacks, so Celio turned to DataDome’s SaaS bot protection to regain control.

DataDome deployed real-time, AI/ML-driven bot detection (sub-2ms decisions) with onboarding support and Custom Rules to fine-tune access for partner bots. The result: all traffic now passes through DataDome, server load and downtime incidents have been reduced, bot-related manual work has been eliminated, and Celio gains real-time visibility and precise traffic management via the DataDome dashboard.

Celio

Fabien Papegay

IT Production and E-commerce Operations Manager