Case Study: Northland Properties achieves 100% website availability and 40% infrastructure cost reduction with DataDome

Northland Properties boosts web performance & slashes infrastructure cost with DataDome

Northland Propertie, one of Canada’s trusted hospitality businesses, was being hit by aggressive scraper bots that targeted pricing pages, overloaded hotel websites, caused downtime and revenue loss, and even led their prior bot solution to block good bots like Googlebot. Seeking an easy-to-deploy, accurate replacement, Northland Propertie implemented DataDome’s bot protection via the Cloudflare Marketplace module.

DataDome was set up in about 30 minutes and validated during a 30-day trial to ensure correct bot classification and Googlebot allowance. DataDome now blocks unwanted bots, cutting bot traffic by roughly 40%, removing performance spikes and downtime, improving booking availability, delivering about a 40% reduction in infrastructure costs, and providing analytics that help Northland Propertie monitor real human traffic.

Northland Propertie

Ben Norouzizadeh

Software Development Team Lead