Case Study: Loveholidays achieves smoother bookings and higher conversions with DataDome

Loveholidays cuts bot traffic from 20%–40% of total traffic with DataDome

Loveholidays, a UK-based online travel agency, faced significant challenges from aggressive scraper bots that were depleting their third-party API call limits. This activity prevented real customers from completing bookings, leading to direct revenue loss. The company also contended with vulnerability scanning and payment fraud attempts, which created alert fatigue for their engineering team and distracted them from key business objectives. To address this, they sought a robust bot detection solution and turned to DataDome for its real-time, AI-powered protection.

DataDome implemented its bot management solution, which provided efficient client-side and server-side detection integrated with Loveholidays' Fastly and NodeJS infrastructure. The results were immediate and impactful; bad bot traffic became negligible, eliminating alert fatigue and allowing the engineering team to refocus on development. API call volumes stabilized, ensuring real customers could always book, which supported higher conversion rates. The teams at Loveholidays reported being very happy with the solution, noting that DataDome's continuous, proactive protection deters attacks and provides peace of mind.

Loveholidays