Case Study: La Redoute achieves 100% bot mitigation and GDPR compliance with DataDome

A DataDome Case Study

Preview of the La Redoute Case Study

La Redoute protects its sites and applications against malicious traffic and ensures GDPR compliance

La Redoute, a long-established retailer serving over 10 million customers and generating 90% of its turnover online, faced a rising tide of sophisticated bots that scraped content, attempted account takeovers, and created frequent security incidents—challenges compounded by GDPR requirements. After WAF tests failed to detect complex automated traffic, La Redoute selected DataDome’s artificial intelligence–powered anti-bot solution to address these threats.

DataDome was piloted on La Redoute’s Portuguese site and then rolled out to all sites and applications in under three weeks, just before Black Friday. The DataDome deployment identifies and filters automated traffic at entry, automatically mitigating malicious bots (e.g., via CAPTCHA) and delivering 100% of bot visits processed on entry; La Redoute reports no further malicious bot activity and faster, more reliable protection compared with their prior hour-long manual blocking process.


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La Redoute

Dominique Capelle

IT Operations Manager


DataDome

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