Case Study: Farm Journal achieves 100% uptime and skyrocketing ad space value with DataDome

Farm Journal’s digital ad space value skyrockets with DataDome

Farm Journal, a leading U.S. agriculture media company operating a portfolio of subscription and ad-supported sites, was plagued by aggressive web scrapers, vulnerability scanners and DDoS activity that caused regular downtime and inflated bot traffic (as much as 40% on the hardest-hit sites). After an unsatisfactory experience with a previous web security vendor, Farm Journal chose DataDome and implemented its AI-powered bot detection using an AWS Lambda integration for a simple, low-touch deployment.

DataDome now automatically detects and blocks malicious traffic, delivering 100% uptime, consistently clean site traffic and the ability to guarantee human impressions to advertisers. Farm Journal reports no bot-driven outages since implementation, a dramatic reduction in non‑human traffic, and a substantial increase in the value of its digital ad space and ad revenue thanks to DataDome’s solution.

Farm Journal

Daniel Jallits

Director Development and Applications