Case Study: AMARA achieves a 15% reduction in server load and zero bot-related incidents with DataDome

AMARA eliminates 15% server load and ends bot incidents with DataDome

Amara is the go-to online destination for luxury homeware in more than 100 countries. Aggressive scraper bots were hitting its product pages and causing unpredictable traffic spikes (sometimes up to 10x the normal load), content theft, and repeated on-call incidents, so Amara selected DataDome’s bot protection solution to stop the attacks.

DataDome was implemented via CloudFront Lambda@Edge and a JavaScript tag, and delivered immediate results: roughly a 15% reduction in overall server load, elimination of traffic spikes, zero bot-related on-call incidents, stable website performance, and low false positives—turning potential emergency call-outs into routine email alerts.

Amara

Ross Motley

Head of Web Development