Case Study: Seven.One Entertainment Group achieves reliable, scalable live streaming to millions with Datadog

Streaming live experiences to millions, with confidence

Seven.One Entertainment Group, a German media company operating 15 TV channels and delivering content across web, mobile, smart TV and HbbTV, faced rapidly shifting viewer habits toward on‑demand and interactive live experiences. High‑profile live shows drawing up to 10 million concurrent viewers exposed a lack of end‑to‑end visibility: fragmented monitoring tools prevented tracing across services, forced manual overprovisioning and “war room” incident response, and limited the company’s ability to adopt DevOps practices.

Seven.One centralized observability by deploying Datadog APM, RUM, and infrastructure monitoring, giving teams full traceability and live user monitoring to predict and resolve bottlenecks before and during broadcasts. The platform achieved 100% Dev/Ops adoption, eliminated war rooms, made on‑call rotations manageable, improved collaboration and release agility, and drove measurable savings — notably a 78% cost reduction from Datadog APM — while enabling a path toward DevSecOps.

Seven.One Entertainment Group

Pavlo Voznenko

Chief Technical Officer