Case Study: Vistar Media achieves scalable, low‑maintenance real‑time monitoring and reduced overhead with Datadog

Create an Easy-To-Use and Scalable Monitoring System with Minimal Maintenance Required

Vistar Media is a programmatic platform for digital out‑of‑home advertising that processes billions of monthly impressions and must monitor a wide range of partner ad servers in real time. The team needed a scalable, low‑maintenance monitoring solution that integrated with their stack (Python, StatsD, EC2, S3) — they did not want to repeat the costly, time‑consuming scaling and maintenance they experienced running Graphite across many servers.

Datadog provided turnkey integrations and customizable dashboards so Vistar could immediately instrument their systems, monitor per‑partner metrics daily, and detect anomalies before they affect campaigns. The result was fast time‑to‑value, reduced monitoring overhead and partner back‑and‑forth, improved visibility into individual networks, and a lower mean time to resolution.

Vistar Media

Mark Chadwick

Co-Founder