Case Study: Aha! achieves streamlined observability and faster incident response with Datadog

Aha! selects Datadog to streamline observability and service management workflows

Aha! is the world’s #1 product development software, used by more than one million product builders and many leading companies to plan, build, and deliver products. With a platform that processes millions of webhooks weekly, the 100%-remote, 135-person engineering team needed complete observability and reliable on‑call and incident workflows to maintain responsiveness, availability, and security at scale.

Aha! adopted Datadog’s APM plus On‑Call and Incident Management to centralize monitoring, paging, and service management in one familiar UI. The integrated solution mapped to existing rotations, sped onboarding, enabled Slack-driven real-time collaboration, and clarified responsibilities—streamlining workflows, accelerating remediation, and supporting a steady cadence of two go‑to‑market releases per week.

Aha!

Chris Waters

Co-founder and CTO