Case Study: Vistar Media achieves optimized global ad delivery and reduced AWS costs with Datadog

Vistar Media optimizes global ad delivery with Datadog

Vistar Media is a New York–based leader in programmatic out-of-home (DOOH) advertising, powering 12 billion monthly impressions across 25+ countries. As its platform and AWS footprint grew, the company’s existing custom monitoring lacked flexibility and comprehensive visibility, forcing Vistar to find a scalable observability solution that wouldn’t pull engineering resources away from building product.

By adopting Datadog to consolidate event streams, custom metrics, shareable dashboards, and Cloud Cost Management, Vistar centralized monitoring across ~20 services and managed 1.2M ingested / 575K indexed custom metrics. The result: faster incident detection and resolution, clearer end-to-end visibility for engineering and business teams, reduced support escalations, and optimized AWS spend.

Vistar Media

Tom Fleischer

Chief Technology Officer